Articles

Effective communication between a business and its customers is the cornerstone of success. That’s how you inform about the product, promote offers, and stay in touch with your audience. Digital technologies…

In this article, we've compiled 10 basic principles to help you write "selling" SMS messages — useful and unobtrusive ones that will motivate customers to make purchases. The…

SMS marketing using modern platforms is becoming a critically important component of effective business strategy. This allows you to stay in touch with customers, test hypotheses…

Each of us has received promotional messages from stores at least once. These are specially designed advertising strategies that aim to attract more customers to their business.